Want to stand out? Elevate your digital products! Attract more users, increase visitor engagement, and boost brand recognition.
I partner with agencies and companies to achieve this by 'flipping' websites with superior performance, SEO, and accessibility (BITV), ensuring top-tier quality — delivering exceptional experiences for your customers and securing your digital success.
First-class digital solutions for your business.
Whether it's outstanding websites, award-winning storytelling, interactive microsites or high-conversion landing pages - there is professional expertise behind every successful project.
As an experienced full-stack developer, I not only offer a deep understanding of all phases of the development process. I also implement customized solutions that make every digital experience exceptional for your users.
The initial phase of a project – the conception and design phase – is the foundation for the entire development process. But the journey doesn't end here. As part of agile project implementation, the concept and design are continuously evaluated and refined to guarantee the highest benefit and the best user experience (UX).
The focus is on a seamless user experience across all devices (desktop, tablet, phone).
I understand and integrate the needs of your target audience into every element of the design.
Every click, every user interaction is intuitive and targeted.
Whether as a one-pager or multi-page site, I create structures that optimally present your content.
I design the user journey so that visitors are consistently converted into leads.
Whether on mobile devices, tablets or desktops - optimizing web design for each platform is an integral part of all front-end solutions.
As a full-stack web developer, I master both the frontend and the backend and work with or without a content management system (CMS) as required.
Innovative web projects are my passion. From OnePagers to Parallax pages to complex story-telling pages with impressive 3D effects - I design digital experiences that are memorable.
Whether frontend or backend – I bring comprehensive know-how in both areas and ensure harmonious integration into your web project.
Depending on your requirements, I implement proven content management systems or work without them in order to manage and display your content in the best possible way.
From simple one-pagers to complex story-telling pages with 3D effects: my programming knowledge guarantees a technically flawless implementation of your design visions and functional requirements.
By using state-of-the-art technologies and best practices, I ensure an optimized, maintainable and scalable codebase that meets the current and future needs of your website.
Sites like this demonstrate my craft. High-quality design, optimized for SEO and accessibility underpinned by solid technology such as the grav headless CMS.
As a specialised freelancer, I bring exactly the expertise your team needs for performance-driven work. Whether on a project basis or as an integral part of your agency team, I can add value to your projects with a deep understanding of concept, design and technical implementation. By working closely with your departments, I can ensure that each project runs smoothly and efficiently. With my knowledge of mobile-first strategies, user interaction and technical implementation, I can guarantee the highest quality, which will have a positive impact on your collaboration with your customers.
Are you looking to invest in your digital products, branding and driving traffic? This can only be achieved through targeted investment in the digital realm, with a focus on technical performance, SEO, usability and more. As a full-stack developer, I cover the entire process from concept to implementation. I can either complement existing teams to ensure the highest quality, or manage projects independently - all with one clear goal: to take your digital presence to the next level.
More about web design and programming.
During web design, content, navigation and design merge to create a user-friendly and aesthetically pleasing website. Search engines evaluate both the content and technical factors such as structure and performance. Through clever content structuring, intuitive navigation and the targeted use of front-end components, we achieve optimal SEO results. More about SEO.
Barrier-free design maximizes usability for all users. It includes optimizing color contrast, responsive font sizes, clear focus and interaction points, and adaptation for screen readers. Learn more about Accessibility/BITV.
Accessible websites are not only more inclusive, but also increase overall usability. Content is more accessible and navigation becomes more intuitive. More about Accessibility/BITV.
I adapt to the preferences of my customers and have already had good experiences with these CMS: TYPO3, Drupal, graphCMS (Headless Open Source), Bolt CMS (Open Source), October CMS (Laravel-based)
WordPress is a successful CMS that is often used. My specialization in high-performance websites in the areas of SEO, accessibility and impressive special pages requires full control of the frontend code. With the CMS I mentioned, this is possible more directly and successfully. They offer more direct control over the frontend source code and asset pipelines (JS & CSS).
Frameworks & Tools: Bootstrap (3,4,5), React, NPM, Grunt, Gulp, Webpack, Brew, TWIG, Blade, jQuery, Material-UI, Parallax, GSAP, Vev (for storytelling), Git, GitHub, Bitbucket, Sublime , Visual Studio Code
Optimization & Design: ImageOptim, TinyPNG, Photoshop, Figma, Sketch, InVision, Lighthouse, WebPageTest (performance testing), Ahrefs, Moz, PageRanger, Screaming Frog (for SEO analysis)
Rich client applications require a lot of know-how in the front end.
I develop Software As A Service (SAAS) apps for use in the web browser in React. I develop apps for Android or iOS in React Native. I would also be happy to support existing teams in development.
When developing apps, I focus on the frontend written in React, HTML and CSS.
I always work test-driven and appreciate the advantages of web component-based development. I prefer to use GIT, the React Redux UI Binding library, am familiar with JavaScript & ES8 and also work on complex logic and structures.
With several years of experience in React, I offer in-depth know-how from component creation to console development.
By integrating Redux, I efficiently manage the state of your applications and ensure consistent data flows in large applications.
I combine modern web technologies and use web components to create reusable and encapsulated UI building blocks.
Using techniques like lazy loading and code splitting, I optimize your React application for maximum speed and efficiency.
I use React Hooks for cleaner and more efficient functional component code, making maintenance and extension easier
I ensure React applications work seamlessly across a variety of devices and browsers, reaching a wide user base.
With my experience in connecting third-party services and APIs, I expand the functionality of your React apps.
Using tools and the React Testing Library, I ensure that your application works reliably and protects itself against future regressions.
Optimize your online presence for the best possible visibility.
In today's digital world, positioning on search engines like Google is crucial. In fact, around 90% of all clicks go to the “first page” of Google search results. In order to stand out here, a targeted strategy is required.
It's not just about considering technical SEO aspects in your website's source code. Equally important is a content orientation that is specifically tailored to relevant keywords. This is the only way to ensure sustainable SEO success.
As an experienced SEO specialist, I have successfully optimized the websites of small and medium-sized companies (SMEs), large corporations and institutional organizations. Let us work together to ensure that your online presence receives the attention it deserves.
I have already acquired an SEO certificate from UC Davis (Coursera).
Technical SEO forms the backbone of a successful website and focuses on all on-page factors.
This means the infrastructure that runs your website - from the web server settings to graphics and other media assets to the actual source code.
Fast loading times improve the user experience and are rated positively by search engines.
A responsive website that works well on mobile devices is crucial for mobile rankings.
Metrics introduced by Google that evaluate loading performance, interactivity and visual stability, including Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).
Clear and understandably structured URLs are beneficial for both users and search engines.
Well-thought-out internal links distribute the “link juice” and help search engines understand the page structure.
An essential tool for monitoring website presence in Google. Submitting an XML sitemap to Search Console helps search engines efficiently find and index all subpages of your website.
The use of semantic HTML elements and structured data (schema markup) allows search engines to interpret and represent the content of a page more precisely.
Precise meta tags and optimization of the above the fold area ensure that users are immediately offered relevant content.
Monitoring and optimizing layout shifts ensures that users have a stable and consistent experience on your website.
My in-depth knowledge of front-end development and accessibility is particularly evident here. They not only allow me to optimize precisely, but also to communicate effectively with technical teams. This is crucial to ensure that all optimization measures are implemented correctly.
I use a variety of SEO tools and can explain to you exactly what steps are needed to optimize your website. Particularly important these days are the Core Web Vitals, which have a direct influence on the user experience and are considered by Google as important ranking factors.
The goal? Increased performance, which is reflected in improved rankings in the SERPs (Search Engine Result Pages).
Take the test! With Google PageSpeed Insights you can check the speed and performance of this website and see for yourself its outstanding SEO score: https://pagespeed.web.dev
Content that appeals to both search engines and your target audience.
For in-depth content SEO tasks, I work closely with a network of external freelancers who specialize in various areas of content marketing and search engine optimization. This is how we ensure that every aspect of your SEO strategy is looked after by experts.
The foundation of every successful SEO strategy. By identifying relevant keywords, content can be created that meets both the needs of users and the requirements of search engines.
Content should provide added value for the user, be well researched and unique. Search engines prefer websites that regularly publish high-quality content.
By including relevant internal links, users are taken deeper into the website, while external links to trustworthy sources underline the credibility and authority of your content.
While my primary expertise is in technical SEO, I understand how essential content SEO is to a successful online presence. An effective strategy takes into account both technical aspects and the actual content of your website.
I offer you in-depth analyzes of how your current content influences the SERP ranking and where there is potential for optimization. The focus here is on aspects such as keyword analysis, optimization of page titles and headings as well as WDF*IDF analyses.
Competitor analyzes are particularly valuable. They not only show where you stand in comparison to your competitors, but also what strengths and weaknesses your website has in terms of content. Based on this, targeted adjustments can be made to increase the visibility and relevance of your content.
I would like to share my experiences in the area of search engine optimization (SEO).
A quick SEO assessment can be done using Google PageSpeed Insights: https://pagespeed.web.dev All key performance indicators (KPIs) such as performance, accessibility, best practices, and SEO should be in the green.
The organic ranking of a website on Google can be determined by its position on the Google search results page (SERP). Enter a keyword, discover related keywords, and analyze where the target page is listed. The Google Search Console provides a comprehensive overview of how well your site ranks for various search terms.
The procedure is structured into a technical and a content analysis, as explained above in the content.
Yes, I offer tailored SEO training suitable for both corporate teams and individuals. My goal is to provide participants with both basic and advanced SEO knowledge so that they can independently improve the visibility of their websites.
In addition to Google PageSpeed and Google Search Console, I use a number of other professional tools, including Moz, Sistrix, Ahrefs, Screaming Frog, PageRanger. These help with in-depth technical analysis and summary analysis across thousands of pages.
Technical Optimizations: The current state is analyzed, and resulting actions are developed, prioritizing effective and quickly implementable optimizations. I use various SEO and developer tools and compile everything into a detailed report. Contact me for a more detailed explanation and examples.
Content Optimizations: These are handled by another freelancer with whom I collaborate. The focus here is on keyword and competitor analysis.
SEO is a long-term process. While some technical optimizations can bring immediate improvements, it often takes several months for content optimizations and link building to produce visible results in the SERPs.
Success is measured using a combination of metrics including rankings for target keywords, organic traffic, length of site visit, and conversion rates. It's important to look not only at search engine visibility, but also at actual business results.
Optimizing a website or app for accessibility has great advantages.
Ultimately, all visitors can navigate faster and absorb and process the content more easily.
Institutional websites, especially those in the public sector, must undergo a comprehensive accessibility evaluation to ensure compliance with the WCAG (Web Content Accessibility Guidelines) standards and even the specific national standards.
Obtaining WCAG-compliant certification is highly recommended and, in some cases, mandatory to demonstrate accessibility at the website's launch.
In addition, barrier-freedom or accessibility is also taken into account in SEO scoring.
I have a proven track record of working on projects that have successfully achieved WCAG compliance from the outset and maintained it through subsequent audits.
Additionally, I've played a pivotal role in optimizing the accessibility of an official EU website, ensuring that it met the highest standards of accessibility.
Thanks to my many years of experience and continuous training, I am deeply anchored in the current WCAG standards and guidelines and ensure their consistent implementation in web projects.
I have complete mastery of the technical and content requirements for accessible video players. From subtitles to audio descriptions, I ensure video content is accessible to every user.
What's that?! I make your website speak to everyone. I integrate a 'Leichter Sprache' page, so it's clear and easy to understand, no matter your language skills.
Integrating sign language videos is part of my expertise so that deaf and hard of hearing users can also enjoy a full web experience.
My skills extend to the technical implementation of barrier-free websites, from optimization for screen readers to keyboard navigation and other assistive technologies.
A particular focus of my work is on the design and implementation of accessible forms. I ensure that they are intuitive, accessible and easy to use for all user groups.
Thanks to my support, web projects are optimally prepared for the Accessibility (BITV) test. I not only help with the implementation of the requirements, but also with successfully completing the test and achieving the coveted BITV-compliant seal.
Compliance with WCAG (Web Content Accessibility Guidelines) goes beyond mere legal obligations. It ensures that web content is accessible and user-friendly for a wide audience, enhancing reach and user experiences.
In my expertise in the realm of WCAG compliance, I've addressed specific needs, including the integration of WCAG-compliant video players. These players offer features like subtitles and audio descriptions to make videos accessible to all user groups.
I've also gained experience in crafting websites in plain language, making information understandable for those with learning difficulties or limited language skills.
Another critical aspect of my work is the integration of sign language videos, enabling deaf and hard of hearing users to access content visually, contributing to a more inclusive web presence.
With my experience and expertise, I'm here to help ensure the accessibility and inclusivity of your digital offerings.
Digital Mastery for Web Solutions
With in-depth expertise in the areas of web development, SEO and accessibility, I am ideally positioned to not only implement any web project, but to make it a convincing success.
Marcus Lamer
MSc. Dipl-Inf. (FH)
+49 30 55 57 52 38
ml@mlamer.com
https://www.linkedin.com/in/marcuslamer
My professional career began in 2000, both in permanent positions and as a freelancer. During my career, I have had the privilege of working in different industries - from aviation IT to an automotive bank, the energy and healthcare sectors, Amazon Web Services and well-known digital agencies. My professional travels took me through cities like Stuttgart, Hamburg and Beijing. I can communicate fluently in German, English and Chinese.
Academically, I have a bachelor's degree in international media informatics from HTW Berlin, a master's degree in international technology transfer management from TFH Berlin and a certificate in business Chinese from UIBE Beijing.
I have successfully implemented a large number of projects and am happy to present concrete examples in personal discussions. For reasons of confidentiality and data protection, these are not publicly visible on my website.
Let us make your next project a success together.
Your expertise for successful web projects. Please contact me directly at: +49 30 55 57 52 38.
